Identifying & Reporting Counterfeit New Balance Products & Sellers

How can I tell if a New Balance product is counterfeit? 

New Balance does not sell merchandise through individuals, street vendors, flea markets, or house parties.

Only New Balance footwear and apparel purchased through authorized athletic footwear and apparel retailers,, and are backed by our 100% Satisfaction Guarantee.

How can I tell if a website is selling authentic New Balance gear?

Many fraudulent websites may contain the words "new balance." This does not mean that the product they offer is authentic New Balance gear or that they are licensed to sell New Balance products.

To find an authorized New Balance dealer near you use our Find A Store link. If you are located outside of the US use our International Site Finder link to locate a website in your region. Click on the American flag in the top left corner of the website.

Can I report suspected counterfeit New Balance products, websites, and/or sellers?

To report a suspected counterfeit product, website, or merchant please email or call (800) 253-7463

For more information, visit New Balance Counterfeit Products

New Balance appreciates your help in maintaining our commitment to providing you with the best quality footwear and apparel! 

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